Multi-channel activation
Progressively manage Marketplace Ads, Meta and other compatible ad channels as connectors are enabled.
Shopini Ads
The acquisition layer connecting campaigns, data and performance.
Shopini Ads is designed as the marketing activation engine of Shopini OS. It connects catalog, audiences, budgets, campaigns, tracking, attribution and outcomes, with an architecture intended to progressively expand across advertising networks.
Marketing & acquisition
From visibility to business outcomes
Ads connects media activation, sales data and business intelligence instead of treating campaigns as a silo.
Tracking & attribution
Connect events, clicks, orders and revenue to understand campaign contribution.
Catalog & Product Graph
Synchronize product data used by compatible catalogs, audiences and ad formats.
ROAS & profit
Connect spend, attributed revenue and margin data when Flow provides sufficiently reliable context.
Shopy AI Digital Marketing
Prepare angles, content, analysis, recommendations and optimizations with Shopy AI’s Digital Marketing role.
Budget & governance
Frame activation with budgets, rules, permissions, controls and appropriate automation levels.
A simple approach
A continuous acquisition loop
Choose
Define the objective, offer or products to promote.
Activate
Launch campaigns on channels available in the enabled scope.
Measure
Collect interactions and connect them to available business outcomes.
Optimize
Use data and Shopy AI to propose the next acquisition decisions.
Connected ecosystem
Shopy AI + Shopini Ads form the Digital Marketing capability
Shopy thinks, prepares, analyzes and recommends; Shopini Ads activates and measures. Commerce, Flow and Marketplace enrich the loop with catalog, margin and distribution.
Build your acquisition layer
Shopini Ads evolves in stages around one vision: connect advertising, catalog, measurement and business outcomes.