This public documentation reflects the vision, capabilities, journeys and interactions defined in Shopini master product documents. Internal implementation details, private APIs and proprietary mechanisms remain excluded.
Master document V1 · September 2026
01
Shopini OS
Shopini OS
Shopini OS is the operating system for commerce. It brings together the capabilities required to launch, run and grow a commercial activity in one coherent environment.
One business, one environment, multiple capabilities activated as needed.
Overview
Businesses often rely on separate tools for selling, orders, customers, communication, advertising and analytics. Shopini OS replaces this fragmented stack with an environment where products can share the right business context.
Architecture principles
Modular and scalable architecture.
Connected services around shared commercial context.
Users, roles and permissions management.
Progressive activation based on business maturity.
Clear separation between experience, intelligence, business capabilities and shared services.
Functional journey
Attract
Converse
Sell
Collect
Prepare
Deliver
Retain
Analyze
Re-engage
Progressive adoption
1Create a store
2Start selling
3Structure operations
4Activate AI
5Accelerate acquisition
6Expand channels
02
Shopini Ecommerce
Shopini Ecommerce
The online selling layer of Shopini OS: storefront, catalog, product pages, cart, orders, customers, promotions, payments, delivery and commercial content.
Create your store. Sell. Then grow without changing ecosystems.
Core capabilities
Storefront & brand
Build a coherent digital presence around your brand, content and customer experience.
Catalog & conversion
Structure products, categories, variants, promotions and discovery paths.
Orders & payments
Turn visits into orders with conversion flows and payment methods suited to your business.
Delivery & fulfillment
Organize order execution and compatible delivery services.
Shopy AI Web Designer
Evolve pages, content, presentation and digital experience with Shopy AI assistance.
Connected commerce
Connect selling to Flow, Ads and Marketplace to reduce information gaps.
Functional journey
1
Create
Launch your digital presence and configure the store foundations.
2
Sell
Publish your catalog and receive your first orders.
3
Connect
Add operations, AI, acquisition or distribution based on priorities.
4
Grow
Evolve journeys and capabilities as the business grows.
Connections inside Shopini OS
Shopini Ecommerce is the selling layer of Shopini OS
The store can operate on its own, but becomes a powerful context source when connected to the other Shopini products.
The commercial and operational management layer: sales, purchasing, inventory, customers, suppliers, payments, expenses, movements, reporting and business insights.
What happens in the business becomes visible, measurable and manageable.
Core capabilities
Sales & documents
Quotes, orders, invoices, credit notes, settlements and the commercial cycle.
Purchases & suppliers
Procurement, purchases, costs, suppliers and continuity into inventory.
Inventory & movements
Receipts, issues, returns, adjustments, transfers and movement history.
Customers & suppliers
Connect third parties to real operations rather than isolated contact cards.
Payments, costs & profitability
Bring operational flows, costs and margins together to understand performance.
Insights & Shopy AI
Turn authorized data into dashboards, summaries and analysis with Shopy AI.
Functional journey
1
Record
Sales, purchases and operations structure business data.
2
Update
Inventory, settlements and documents evolve with activity.
3
Measure
Indicators summarize activity and profitability.
4
Decide
Leaders and teams gain more reliable context for action.
Connections inside Shopini OS
Flow is designed to become the operational source of truth
Commerce can feed operations; Shopy AI can explain authorized data; Shopini Ads can use reliable margin context to connect acquisition and profitability.
Shopini’s cross-functional business assistant across five specialties: Sales, Web Design, Finance, Customer Support and Digital Marketing.
Useful commerce AI needs to know what it is talking about.
Core capabilities
Sales
Qualification, recommendations, sales arguments, commercial content and sales-journey assistance.
Web Designer
Page structure, content, presentation, design and evolution of the digital experience.
Finance
KPIs, summaries, margins, profitability and business insights from authorized data.
Customer Support
Contextual answers, product information, guidance, follow-up and human escalation when needed.
Digital Marketing
Strategy, content, campaigns, analysis and acquisition optimization with Shopini Ads.
Context & governance
Each role uses only the context, connections and permissions authorized by the business.
Functional journey
1
Understand
Shopy identifies the intent and relevant business role.
2
Contextualize
It uses authorized information from connected services.
3
Assist
It produces a response, creation, analysis, recommendation or governed action.
4
Stay in control
Permissions, approvals and governance remain central for sensitive use cases.
Connections inside Shopini OS
Shopy AI becomes more relevant when the business provides the right context
Commerce provides catalog and site context, Flow operations, Ads acquisition and Marketplace distribution. Shopy connects those contexts to five business roles.
One intelligence. Five specialties. Your whole business.View product page
05
Shopini Ads
Shopini Ads
The acquisition, marketing activation and measurement layer: campaigns, sponsored products, budgets, performance, attribution, catalog and multi-channel evolution.
Shopy AI thinks and optimizes. Shopini Ads activates and measures.
Core capabilities
Multi-channel activation
Progressively manage Marketplace Ads, Meta and other compatible ad channels as connectors are enabled.
Tracking & attribution
Connect events, clicks, orders and revenue to understand campaign contribution.
Catalog & Product Graph
Synchronize product data used by compatible catalogs, audiences and ad formats.
ROAS & profit
Connect spend, attributed revenue and margin data when Flow provides sufficiently reliable context.
Shopy AI Digital Marketing
Prepare angles, content, analysis, recommendations and optimizations with Shopy AI’s Digital Marketing role.
Budget & governance
Frame activation with budgets, rules, permissions, controls and appropriate automation levels.
Functional journey
1
Choose
Define the objective, offer or products to promote.
2
Activate
Launch campaigns on channels available in the enabled scope.
3
Measure
Collect interactions and connect them to available business outcomes.
4
Optimize
Use data and Shopy AI to propose the next acquisition decisions.
Connections inside Shopini OS
Shopy AI + Shopini Ads form the Digital Marketing capability
Shopy thinks, prepares, analyzes and recommends; Shopini Ads activates and measures. Commerce, Flow and Marketplace enrich the loop with catalog, margin and distribution.
Turn products into campaigns, campaigns into data, and data into growth.View product page
06
Shopini Marketplace
Shopini Marketplace
The multi-seller distribution and visibility layer: catalog, search, discovery, seller storefronts, sponsored products and extended seller reach.
One catalog. More points of visibility. More selling opportunities.
Core capabilities
Product discovery
Expose catalog items in an environment designed for search, categories and exploration.
Seller catalog
Keep structured product information connected to the right seller.
Traffic & redirection
Turn discovery into qualified visits to the right seller pages or journeys.
Shopy AI
Add conversational discovery to help compare, recommend and route visitors to relevant products.
Sponsored visibility
Shopini Ads can complement organic discovery with sponsored placements and acquisition campaigns.
Distribution data
Progressively measure exposure, interactions, traffic and opportunities generated by the channel.
Functional journey
1
Connect
The seller makes eligible catalog content available to Marketplace distribution.
2
Expose
Products become discoverable in relevant categories and journeys.
3
Route
Visitors are guided toward the product, seller or next relevant action.
4
Amplify
Ads and Shopy AI can strengthen visibility and discovery assistance.
Connections inside Shopini OS
Marketplace is the distribution layer of Shopini OS
Commerce owns the seller experience, Marketplace extends discovery, Ads adds sponsored acquisition and Shopy AI assists product discovery.
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